In general, trust is often talked of as the most important currency in business. It can the bedrock of a company’s success and the element that undergirds all employer-employee relationships. Without trust, no one will believe in the organization. Without that belief, no one is going to serve the business within the business and no one is going to buy – be it a product, service, idea.
Conventional wisdom dictates that when you want a superstar team, you should hire superstar players. Clearly, if you have a lineup that consists of MVPs playing against average players, victory is very nearly guaranteed. In fact, this line of thinking is one of the default sales growth strategies – and lessons in business – of companies who want to increase productivity especially in times of profit squeeze.
Everybody likes to win – in life and business. After all, to the victors go the spoils (and history). So it feels like wearing a big, bold, scarlet letter if one fails – especially in a culture where winners are not just handed golden trophies but deified.
Do you flat iron those Afro curls because frizzy hair is not vogue in your workplace? Do you pep talk yourself before you clock in, put on a work mask and play pretend for eight hours to create your brand? Or maybe put on warpaint instead of makeup so your colleagues – and boss – would think you are one tough cookie at work?