Once upon a time, there was a chemist who worked at a large manufacturing company. His name was Spencer.
Spencer set forth on a quest to develop, using his powerful chemistry skills, a really sticky adhesive. This adhesive would be so sticky. Stickier than you can even imagine.
The best ideas often happen in the most unexpected places and inopportune times when your mind is aimlessly engaged in a nonspecific activity. The best thing you can do under such circumstances is capture those fleeting ideas, thoughts, and feelings before they vanish forever. Some do it on the back of the napkin. The more organized ones do it with a notebook at hand.
One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad.
In general, trust is often talked of as the most important currency in business. It can the bedrock of a company’s success and the element that undergirds all employer-employee relationships. Without trust, no one will believe in the organization. Without that belief, no one is going to serve the business within the business and no one is going to buy – be it a product, service, idea.
We often think of charity as a simple transfer of wealth – the haves give to the have-nots. Our part in this process as donor typically starts, and ends, with reaching into our pockets and parting with dollar amounts we think we can live without. We might even forget this fleeting involvement until tax season comes along and we remember our tax-deductible donations.
With ambitious startups impatient to conquer the world, middling businesses needing fresh sales growth strategies to catapult themselves out of obscurity and into the limelight.
What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide.
Ever considered hiring an artist as the secret to taking your company to the next level? It seems counterintuitive to hire an artist – a whimsical creature with his or her head in the clouds and habits outside of societal norms – to solve your business problem. After all, artists have a reputation for messing things up and this is the kind of interference profit-oriented businessmen are afraid to experiment with.