Social Media – Business
From entertaining games that promote creativity and learning, to utilitarian apps that organize your to-do lists, controversial apps that help you spy on your spouse, and even life-saving apps that monitor your heart rate, if you dream it, you can find it. Because there appear to be inexhaustible markets for online apps (ever hear of iFart and ZitPicker?) – many developers have been led to believe all they need to do for an app to be successful is to… build it and they will come.
One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad.
Many of us are not comfortable tooting our own horns. Self-promotion, especially the “shameless” variety, is often seen as baldly transactional—and sometimes downright slimy and sleazy. Used with grace, however, the art of bragging can do wonders not just for the bragger, but also for the people who may genuinely benefit from the work of the one bragging.
Today, effective social media is one of the fastest ways for a business or an individual to become known across vast audiences. However, it’s not as simple as throwing up a social profile and making a few posts.
Entrepreneurs must practice positive disruption, continually exploring and considering ways to improve their processes, as well as examine what customers want and need. Successful entrepreneurs – and students of entrepreneurship – realize customer experiences don’t just happen spontaneously.