Branding

One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don't, it can come back around and cut you. Bad.
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In general, trust is often talked of as the most important currency in business. It can the bedrock of a company's success and the element that undergirds all employer-employee relationships. Without trust, no one will believe in the organization. Without that belief, no one is going to serve the business within the business and no one is going to buy - be it a product, service, idea.
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In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over.
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What is in a company’s “brand” exactly? A brand, if built successfully, should establish a market identity that communicates a general sense of how a company wishes to be perceived by its consumers. A brand should portray the level of quality that a company is able to provide.
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Many of us are not comfortable tooting our own horns. Self-promotion, especially the "shameless" variety, is often seen as baldly transactional—and sometimes downright slimy and sleazy. Used with grace, however, the art of bragging can do wonders not just for the bragger, but also for the people who may genuinely benefit from the work of the one bragging.
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