Marketing guru. Financial extraordinaire. Head problem solver and communicator. If you run a small business, you probably wear all of these hats and more. Maximizing your organization, productivity, and just making your life as an entrepreneur could be a little bit easier if you use the right tech.
Once upon a time, there was a chemist who worked at a large manufacturing company. His name was Spencer.
Spencer set forth on a quest to develop, using his powerful chemistry skills, a really sticky adhesive. This adhesive would be so sticky. Stickier than you can even imagine.
The best ideas often happen in the most unexpected places and inopportune times when your mind is aimlessly engaged in a nonspecific activity. The best thing you can do under such circumstances is capture those fleeting ideas, thoughts, and feelings before they vanish forever. Some do it on the back of the napkin. The more organized ones do it with a notebook at hand.
From entertaining games that promote creativity and learning, to utilitarian apps that organize your to-do lists, controversial apps that help you spy on your spouse, and even life-saving apps that monitor your heart rate, if you dream it, you can find it. Because there appear to be inexhaustible markets for online apps (ever hear of iFart and ZitPicker?) – many developers have been led to believe all they need to do for an app to be successful is to… build it and they will come.
One of the fastest and most-effective ways to get more business is to build a strong social media presence. Yet, like swords, social media cuts both ways. You have to wield it well for you and your brand to benefit from its immense potential. If you don’t, it can come back around and cut you. Bad.
Nobody particularly likes making mistakes. Yet, perhaps one of the greatest lessons in business is learning to not be afraid of this possibility. However, another great lesson in business is realizing you don’t always have to learn from the mistakes you make when they do inevitably happen either.
In general, trust is often talked of as the most important currency in business. It can the bedrock of a company’s success and the element that undergirds all employer-employee relationships. Without trust, no one will believe in the organization. Without that belief, no one is going to serve the business within the business and no one is going to buy – be it a product, service, idea.
In the age of too much information, just about anyone in the business world who wants to write entrepreneurship articles can put their own spin on another Top 10 list or how-to guide. The result is often coverage of topics that have been written to death and an audience that automatically tunes out whenever the same melody is played over and over.
Business success has a lot to do with recognizing opportunities and maximizing opportunities. Yet, what many fail to realize – or forget – is that it’s possible (and wise!) to make opportunities as well.
The idea that luck happens when preparation meets opportunity is as old as the Roman philosopher Seneca. And if being lucky simply means just that, then maybe we can game the system by being prepared for when that opportune time comes knocking at our door.